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Real Customers, Real Data, Real Insights
Mystery Shopping

Customer Experience Measurement
Sentry CXM

Customer Surveys

Customer Sentiment Measurement
Sentry CSM

Audits & Inspections

On The Ground
Sentry OTG

How can SENTRY help my business?

The Sentry team is passionate about helping companies become the best versions of themselves. That’s why we get out of bed in the morning.   Nothing is more exciting than being part of a client’s success and watching their team come together. We’re always on the lookout for new and innovative ways to collect and deliver data to our clients that they use to raise their level of performance. We’re looking for clients who share this passion.

Our mystery shopping and customer survey programs gives you the tools you need to measure customer service as well as customer sentiment.  Using a KPI focused approach to creating programs, we identify each client’s Key Performance Indicators to ensure their project is perfect reflection of their operating guidelines.  

Our design philosophy ensures that each Mystery Shopping and Customer Survey program effectively measures how well your team is executing on your vision.  The result is a toolset that your team can use to focus on improving guest loyalty and increasing profits.

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The tools to measure customer service and customer sentiment

Sentry Marketing gives you the tools you need to measure customer service and customer sentiment. Sentry CXM, our next-generation mystery shopping program, delivers powerful insight that makes it easy to measure how well your team is executing on your vision. Sentry CSM, our guest experience survey, provides your customers with an easy way to share their experience with you.

We transform our evaluator’s observation and experience, as well as your guests’ opinions and feelings, into easy-to-use metrics. This actionable data allows you to identify where your team is performing at the top of its game, as well as where improvements will translate into increased customer loyalty and profits.

Quality control for customer service.

Winning organizations know that the key to growing profits is linked to creating loyal customers. The key to creating loyal customers is to deliver a consistently outstanding guest experience. Mystery shopping is the most effective method of measuring the quality of customer service delivered by your team.

Sentry CXM is our next-generation mystery shopping service.  We bring data to life by custom designing your program around your Key Performance Indicators, operating guidelines and philosophies. Next, we create reports and dashboards that make it easy to for your team to identify trends and training needs.  This allows your team to focus on those areas that contribute to increasing customer loyalty and improving profits.

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Quality control for customer service.

Keeping your finger on the pulse of customer sentiment about your business is every bit as important as tracking customer service execution. Sentry CSM, our web-based guest survey, makes is easy and affordable to stay connected with this valuable data.

Sentry CSM uses Net Promoter Score (NPS) as the basis for our survey.  NPS makes is easy for your team to understand what customers are saying about your company as well as to focus on behaviors that turn customers into raving fans.

Action Plans create a robust system of accountability by ensuring your team follows up on critical issues identified by your survey.  This means that guests who request communication are promptly contacted to give you first shot at addressing negative issues before they post about their experience on social media.


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Audits and
Don’t have a field force? We do.

We can then deploy our in-market field staff to your locations to complete revealed and unrevealed audit.  Our robust mobile data collection platform gives our field team the ability to collect photograph onsite and complete reports from the field.  

Our powerful learning management system gives us an outstanding platform to prepare auditors for these assignments by creating learning modules that can include visual material, videos, sound files and other assignment preparation materials. 

In addition to having our staff perform the audit, we can then transform your current paper process to our enterprise-level web platform. Additionally, this includes transforming your spreadsheet process. Lastly, we can then train your staff to perform audits on our platform. Deploying our field team can lower the cost and increase the ease of completing audit projects. 

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The Sentry Platform
Enterprise-level features without the enterprise-level price tag

Most importantly, world-class mystery shopping as well as survey programs need a world-class platform. Consequently, this would make it easy to turn data into actionable intelligence. Therefore, our enterprise-level reporting as well as business intelligence software provide your team with powerful tools that make it simple for you to drive change and improvement.  Additionally, these tools are also user friendly. 

In addition, your mystery shopping, survey, as well as other data collection programs are accessible from a single website.  Consequently, reports combining data from multiple channels paint a complete picture of your team’s performance. Lastly, this makes it easy to identify trends that can then be the focus of your process-improvement efforts.

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All of Your Data
In One Place
Scheduled Reports
Emailed to You
Cross Reporting of Mystery Shopping and Survey Data
Mobile Client for Access
On the Go
Client Analytics 3.0

is the iOS- and Android-based mobile client that keeps you connected to your data on any device. CA 3.0 includes a dashboard, the capability to search for individual evaluations, reports, and all other portal features

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Schedule a time to meet with the Sentry team about improving your customer loyalty.