People come to a restaurant for the food, and they return for the hospitality. The key to turning your guests into ardent fans is delivering a consistently outstanding experience. Sentry CXM is our next-generation mystery shopping program that provides you with all of the tools you need to accurately assess customer service execution and identify areas of improvement that lead to increased customer loyalty and profits.

We work with a wide variety of restaurants across the globe. Each program is designed to fit the exact needs of the concept, with emphasis placed on the client’s area of focus. Some of the areas of assessment include suggestive selling, menu knowledge, food preparation and presentation, facility assessment, phone skills, checkout/cash-out process, presentation of daily specials, management visibility, and handling complaints.

  • Cafes & Coffeehouses
  • Fast Casual
  • Casual Dining
  • Upscale Casual
  • Fine Dining


The environment has changed radically for retailers over the last few years, and there is no sign that the rate of change is slowing. Today, customers can go to a brick-and-mortar store or order online for delivery, which can occur in a few days or a few hours. It’s more important than ever for retailers to ensure that team members are properly trained and are executing the customer service and sales skills that lead to outstanding customer loyalty.

Sentry CXM provides retailers with the measurement tools they need to ensure that sales presentations, product knowledge, and closing efforts are in line with company processes, procedures, and philosophies. Our reports provide the link needed between marketing, training, and operations to make sure that sales opportunities are not wasted.

  • Home Goods
  • Electronics
  • Clothing — New
  • Clothing — Resale
  • Cosmetics
  • Auto Dealerships
       – New Car
       – Used Car
       – Service Department
       – Internet
  • Supermarkets


To keep guest coming back, your operation needs to have more than just comfortable accommodations. Delivering stellar service is the key to turning casual guests into loyal fans.  Our hospitality programs provide you with the detailed assessment of your team’s performance you need to maintain the high standards required to win guests’ loyalty. Our compliance-driven programs ensure that company policies and state and federal laws related to contracts are properly followed. This allows you to identify issues before they become more costly problems.

Hotels & Resorts

  • Overnight Evaluation
  • Assessment of Individual Outlets
  • Custom-designed Program for Your Property


  • Sales Process Evaluation
  • Finance and Contract Compliance
  • Overnight and Multiple-night Stay Evaluations


Sentry CXM provides manufacturers with visibility into the manner in which their product is represented by their retail network. The areas of evaluation for these programs include sales associate attitude, condition of product displays, product presentation/suggestion, and product availability. The data we deliver with this program allows you to identify training gaps, inventory shortages, and other issues that can damage sales.

  • Retail Associate Product Knowledge/Training
  • Retail Associate Attitude and Opinion
  • Retail Associate Likelihood to Suggest Project/Service
  • Merchandising
  • Inventory Availability


Competition is fierce these days, even — and especially — in the area of health and wellness. It doesn’t matter if you’re a medical or dental practice, gym, massage therapist/spa, optometrist/eyeglass retailer, or tanning salon, the competition for customers is fierce. It’s crucial that the proper steps of service are followed in all phases, from on-boarding new patients/customers, to providing service, to ensuring return visits.  

Our health/wellness programs are designed around your processes and procedures to ensure that all phases of customer interaction are executed with the high quality standards needed to win customer loyalty.  

  • Massage Provider
  • Waxing
  • Healthcare Providers
  • Optometry
  • Senior Living Facilities