February 12, 2012
“Your brand, like your reputation, takes months and years to build while only seconds and minutes to tear down”
No matter what industry you operate in, your business conveys a series of spoken and unspoken promises. These promises make up your brand identity and allow your customer to relate to your company in a personal way. Your brand becomes your reputation and this identity is one of the most important assets in your business.
Word of mouth is still the best advertising tool any business can use to market their business. Social media applications like Facebook,and Twitter may have increased the velocity at which information moves, but in the end it’s just one person telling another about their experience. Against this backdrop, it is crucial for a business owner and their management team to have access to data that allows them to measure and track performance against expectations.
Consider how hard you’ve worked to establish your brand, develop a outstanding reputation and maintain excellent word of mouth advertising. Think about the price of driving new customers to your business versus developing repeat clients. Would you spend $3/day to protect your brand?
The average cost of a full featured mystery shopping program is about $3 per day. Our mystery shopping programs are designed to measure your team’s performance against your organizational standards. We deliver reports that contain timely and actionable data based on an objective assessment of the guest experience. Mystery shopping is the most affordable and cost effective way to measure how well your brand promise being maintained.